The Humor Behind TV Car Commercials

Author: Lorraine Messina

The Super Bowl is coming up. Besides football the TV Networks are gearing up to sell TV Commercial spots.

There will be Internet online voting for funniest commercial, most original commercial, dumbest commercial etc.

Some of the commercials can be quite humorous and contain a lot of words that I am not sure we know the meaning of.

Ever watch a commercial and wonder what are they talking about? When looking for a new car these terms can make

even the most educated buyer a little confused. Let me share some of my favorites with you.

Car commercials have intriguing word phrases such as: “purpose built”. Are we to think the car was built on purpose. I should hope so if we want to get from point A to point B. Or was the car built to serve some purpose? Preferably getting

us from point A to point B.

Some other defining terms I have seen in car commercials are championship performance and advanced performance. If a car has performance, I take this to mean that it runs. Correct? Then what is the difference between championship performance and advanced performance? Is advanced performance better or more desirable than championship performance or is championship performance better or more desirable than advanced performance? Does championship performance mean that the car can run laps in the Indy 500? Speaking of performance what is: “performance that you can trust”. Does this mean the screws won’t fall out of the car when I drive it off the car lot? The word performance is used a lot in car ads as in this phrase: “performance ready”. Is the car I am thinking of buying ready to perform and does this come before or after championship performance and advanced performance?

Are precisely engineered manufactured products available in the aftermarket something I should care about? I didn’t know there was an aftermarket. Is there a before market? Is this anything like the stock market?

Another new term I came across is regenerative braking. Does this mean when I use my braking system it regenerates itself like growing new skin? If the braking system can do this, can the dent in my bumper regenerate into a brand new bumper so I don’t have to take my car to the body shop? Better yet can my Ford regenerate into a Lamborghini?

Visit my website at: lorrainemessina.com for more funny articles, podcasts, and products.